And if there’s one place I see businesses struggle, it’s making the shift from “educated guesswork” to a test-driven way of validating product ideas, feature concepts, and market moves. I get it. Testing sounds simple in theory. In practice, it’s hard. Not because businesses don’t care, but because testing has a few built-in traps that make it easy to avoid, postpone, or do poorly. Over time, I’ve noticed three reasons this happens again and again. First, our tests are often

In businesses that have grown past the “everyone in the same room” phase, decision latency becomes a stealth tax on everything you care about: revenue, morale, customer trust, and the ability to seize opportunities before they turn into someone else’s press release.