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The Disruption Dynamics Portfolio: Run, Grow, Discover
Large organizations love to talk about innovation portfolios. They create committees, slide decks, stage-gate processes, and elaborate governance structures to decide which initiatives deserve investment. You can do that sort of thing when you live inside a towering corporate tornado made of money. Most small businesses don’t have that luxury. Instead, us little guys tend to operate in reaction mode. The loudest customer request wins. The most urgent operational problem consu

Tom Perry
Mar 135 min read


Your Operating Model is Just How Work Moves
My favorite test for an operating model is brutally simple: show it to someone new. Someone smart, capable, and completely unfamiliar with your organization.

Tom Perry
Feb 233 min read


Cash is Optionality
Liquidity is more important than a perfect plan, a perfect product, or a perfect business model on paper. Those are valuable, sure, but they come second. Cash determines your ability to act under uncertainty without breaking the business.

Tom Perry
Feb 163 min read


If You’re Not Testing, You’re Guessing
And if there’s one place I see businesses struggle, it’s making the shift from “educated guesswork” to a test-driven way of validating product ideas, feature concepts, and market moves. I get it. Testing sounds simple in theory. In practice, it’s hard. Not because businesses don’t care, but because testing has a few built-in traps that make it easy to avoid, postpone, or do poorly. Over time, I’ve noticed three reasons this happens again and again. First, our tests are often

Tom Perry
Feb 93 min read


Resilient Isn’t Enough: Building an Anti-Fragile Business
In a world of nonstop disruption, resilience is the minimum. Anti-fragile businesses do something better: they protect the downside and keep investing in the upside while others freeze.

Tom Perry
Feb 22 min read


Building Your Market Radar
Most small and mid-sized businesses don’t lose to a single dramatic punch. Instead, they lose to a slow, almost imperceptible drift. A competitor ships something slightly better. A customer expectation quietly shifts. A new channel starts working for everyone else. Prices change. Tech gets commoditized. And by the time you notice, you’re not “a little behind”, you’re trying to do a frantic catch-up lap with your shoelaces tied together. That’s what a market radar is for: a s

Tom Perry
Jan 264 min read


The 45-Minute Market Map
Most small business strategy discussions have a weird problem. They happen in a vacuum. You’ll see a familiar parade of frameworks: boxes, bullet points, tidy categories. “Capabilities.” “Capacity.” “Initiatives.” “Investments.” Everything gets typed into neat little containers. However, the missing ingredient is usually the one that matters most: context. Where is the market going? What are competitors doing? Where is the ground already occupied? Where is it wide open? Most

Tom Perry
Jan 194 min read


Decision Latency: the silent profit killer
In businesses that have grown past the “everyone in the same room” phase, decision latency becomes a stealth tax on everything you care about: revenue, morale, customer trust, and the ability to seize opportunities before they turn into someone else’s press release.

Tom Perry
Jan 124 min read


Strategy Loves Options (Fear Hates Them)
Over my career, I’ve watched organizations get blindsided and immediately panic, not because the situation is unsolvable, but because they have no options on the table. When you haven’t thought through alternatives ahead of time, it feels like there are no alternatives. That’s when fear takes the wheel.

Tom Perry
Jan 53 min read


A Pandemic Story of Disruption and Adaptation
One of my favorite real-world stories of disruption happened during the pandemic. My sister-in-law owned a hair salon—her very first time running a small business. She had been a hair stylist for years, and she and her husband had recently taken the big step of buying into the salon, eventually purchasing it outright. It was an exciting moment for them… until COVID-19 hit. When the Doors Slammed Shut The timing could not have been worse. Shortly after they got things up and r

Tom Perry
Aug 8, 20252 min read


Building the Disruption Dynamics Assessment
Today, I dove headfirst into creating the Disruption Dynamics assessment—and let me tell you, it’s not easy work. I’ve been doing assessments and discovery work for many years, and I genuinely enjoy it. It’s something I’m good at. But doing one for my own company? That adds an entirely new layer of challenge. Why Interviews Are Powerful… and Limited Most organizational assessments start with interviews—structured conversations guided by a list of questions, repeated with lead

Tom Perry
Aug 8, 20252 min read


What Is a Pivot (And Why You Might Need One Right Now)
Why did your favorite restaurant suddenly become a gourmet grocery store? Why are local gyms now offering livestream yoga classes? These aren’t just clever hacks—they’re pivots. In the world of startups and innovation, a pivot is a rapid, strategic shift in product or business model based on feedback, data, or external conditions. As Eric Ries, author of The Lean Startup , puts it: “A pivot is a structured course correction designed to test a new fundamental hypothesis about

Tom Perry
Aug 7, 20252 min read


Disruption Doesn't Care How Smart You Are
I want to share a story—one that shaped how I think about disruption, innovation, and organizational resilience. It happened early in my career, at a company called ScenicSoft. We were a small but successful software firm specializing in high-end publishing tools. Our flagship products handled imposition for bookbinding, color management for printers, and packaging design. It was niche, powerful software, and it sold incredibly well—thanks largely to a clever reseller model.

Tom Perry
Aug 6, 20253 min read


What's Your Contribution to Life?
“… Yo, either you a part of the problem Or part of the solution What’s your contribution to life? So many people complain, always talk about change yo But what’s your contribution to life?” — Jurassic Five “So… What Do You Do?” One of the first questions people ask when they meet me is: What do you do for a living? It’s a polite, almost reflexive part of conversation—right up there with comments about the weather. My answer is often, “Management consulting,” which is techni

Tom Perry
Aug 5, 20254 min read


Nurturing Business Agility
There’s a common misconception about business agility: that it’s a destination. The thinking often goes like this—once we’ve implemented X, Y, and Z processes, we will “arrive.” In this view, business agility becomes just another transformation program: write a check, hire consultants, take some training, and boom —you have business agility. If only it were that simple. In my experience, business agility isn’t something you plan for and check off a list—it’s something you are

Tom Perry
Aug 4, 20252 min read


Strategy, Risk, and the Missing Map
Lately, I’ve been diving into Wardley Mapping , Simon Wardley’s now-classic work on strategy—and I’ve got to say, it’s some of the best writing on strategy I’ve ever encountered. If you’re curious about the inner workings of competitive positioning, innovation, and situational awareness, I highly recommend giving it a read. Wardley is famously unsparing in his critique of traditional strategy tools—especially the ones consultants like me have relied on for years. Think 2×2 ma

Tom Perry
Jul 15, 20252 min read

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