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Building Your Market Radar
Most small and mid-sized businesses don’t lose to a single dramatic punch. Instead, they lose to a slow, almost imperceptible drift. A competitor ships something slightly better. A customer expectation quietly shifts. A new channel starts working for everyone else. Prices change. Tech gets commoditized. And by the time you notice, you’re not “a little behind”, you’re trying to do a frantic catch-up lap with your shoelaces tied together. That’s what a market radar is for: a s

Tom Perry
Jan 264 min read


The 45-Minute Market Map
Most small business strategy discussions have a weird problem. They happen in a vacuum. You’ll see a familiar parade of frameworks: boxes, bullet points, tidy categories. “Capabilities.” “Capacity.” “Initiatives.” “Investments.” Everything gets typed into neat little containers. However, the missing ingredient is usually the one that matters most: context. Where is the market going? What are competitors doing? Where is the ground already occupied? Where is it wide open? Most

Tom Perry
Jan 194 min read

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