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The Disruption Dynamics Portfolio: Run, Grow, Discover
Large organizations love to talk about innovation portfolios. They create committees, slide decks, stage-gate processes, and elaborate governance structures to decide which initiatives deserve investment. You can do that sort of thing when you live inside a towering corporate tornado made of money. Most small businesses don’t have that luxury. Instead, us little guys tend to operate in reaction mode. The loudest customer request wins. The most urgent operational problem consu

Tom Perry
Mar 135 min read


Cash is Optionality
Liquidity is more important than a perfect plan, a perfect product, or a perfect business model on paper. Those are valuable, sure, but they come second. Cash determines your ability to act under uncertainty without breaking the business.

Tom Perry
Feb 163 min read


Building Your Market Radar
Most small and mid-sized businesses don’t lose to a single dramatic punch. Instead, they lose to a slow, almost imperceptible drift. A competitor ships something slightly better. A customer expectation quietly shifts. A new channel starts working for everyone else. Prices change. Tech gets commoditized. And by the time you notice, you’re not “a little behind”, you’re trying to do a frantic catch-up lap with your shoelaces tied together. That’s what a market radar is for: a s

Tom Perry
Jan 264 min read


The 45-Minute Market Map
Most small business strategy discussions have a weird problem. They happen in a vacuum. You’ll see a familiar parade of frameworks: boxes, bullet points, tidy categories. “Capabilities.” “Capacity.” “Initiatives.” “Investments.” Everything gets typed into neat little containers. However, the missing ingredient is usually the one that matters most: context. Where is the market going? What are competitors doing? Where is the ground already occupied? Where is it wide open? Most

Tom Perry
Jan 194 min read

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